4 Pages Every Website Needs

4 May

website buildingSeveral of my followers* have pointed out that back in January (5 Things You Can Do (This Week) To Improve Your Business – 2017 Edition) I promised to post the 4 pages every website needs. So here goes:

First, let me say that I am a recent convert to the use of social media – I’m an introvert and don’t like to share – but the ability to disseminate information via the web is undeniable. And for small businesses, this power is invaluable – if used properly.

At a minimum, your website should contain 1) an dynamic Homepage that highlights your product(s) and/or service(s) & value to the customer, 2) an About Us page that conveys your story (and why you got into business), 3) a Content page that features customer testimonies, videos and even a blog (you can combine the Homepage and Content page as long as it doesn’t become too “busy”), and 4) a Contact Us page so people can reach you.

As you grow and scale your business you may need to add other features (real-time customer service, online ordering or reservations, account management, etc) but these 4 pages should suffice to get you started.

And you can get a bare-bones (mobile-optimized) website up and running quickly and inexpensively using services such as Wix, Squarespaces or weebly. (https://www.sitebuilderreport.com/)

For a step-by-step guide to building your website, check out this article from PC Magazine: http://www.pcmag.com/article2/0,2817,2484510,00.asp

* THANK YOU to all 739 of you for following my humble little blog!

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