A Whole New Mind

23 Jul


I first learned of Dan Pink via a podcast on Russ Robert’s EconTalk: http://www.econtalk.org/archives/2007/06/dan_pink_on_how.html

Having just finished my MBA, I was disappointed to learn that the world really needed MFAs (Masters in Fine Arts).  OK, that’s an exaggeration – the main point of Dan’s book “A Whole New Mind” was that the changing face of business will require not only an understanding of the “hard stuff” (i.e. operations management, financial analysis, marketing, manufacturing and supply chain management), but a greater understanding of the “soft stuff” (i.e. design, story, symphony, empathy, play and meaning).

I’ve long been a proponent of this approach and apply design thinking techniques often in my consulting business. Many business owners and managers hate the “soft stuff” because it doesn’t directly contribute to revenue – or does it?

I’ve just updated by blog to include references to Dan Pink’s 5 books and his website – check it out and let me know what you think.

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