A Whole New Mind

23 Jul

220px-A-whole-new-mind-book

I first learned of Dan Pink via a podcast on Russ Robert’s EconTalk: http://www.econtalk.org/archives/2007/06/dan_pink_on_how.html

Having just finished my MBA, I was disappointed to learn that the world really needed MFAs (Masters in Fine Arts).  OK, that’s an exaggeration – the main point of Dan’s book “A Whole New Mind” was that the changing face of business will require not only an understanding of the “hard stuff” (i.e. operations management, financial analysis, marketing, manufacturing and supply chain management), but a greater understanding of the “soft stuff” (i.e. design, story, symphony, empathy, play and meaning).

I’ve long been a proponent of this approach and apply design thinking techniques often in my consulting business. Many business owners and managers hate the “soft stuff” because it doesn’t directly contribute to revenue – or does it?

I’ve just updated by blog to include references to Dan Pink’s 5 books and his website – check it out and let me know what you think.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: