Knowing What’s Important…

4 Aug

Wednesday, July 26, 2017 at 5:29 PM


Our team is looking forward to the meeting tomorrow at 10am! I know it has been on our schedule for 2 months, unfortunately, an important meeting came up for me and I can’t attend.


Name Withheld to Protect the Guilty

4th of July Barbecue From America’s Melting Pot

4 Jul

“Diversity” by Charles McCaffrey (2012)

For the past several days, I’ve been struggling with the topic of my annual 4th of July blog post. Politically, things have just turned hateful and nasty in our country; and so I wanted to avoid the negativity and focus on something positive.

I’ve been on vacation for the past 2 weeks and have been trying to do something new everyday (which isn’t difficult in the Washington DC area) – and that includes trying new foods. And that got me thinking about the variety of food options we enjoy in the U.S. today; and its positive implications for diversity in society.

I remember being 5 or 6 years old and having goat’s milk feta on a Greek salad for the first time. And what about drunken noodle (Thai) or chicken tikka masala (Indian)? Just yesterday, I had a naan bowl at Merzi in the Penn Quarter of DC ( It was served “Chipotle-style” – meaning I could pick and choose my base (naan vs. rice), my protein (spicy chicken) and my toppings (cucumbers, pickled onions and a creamy cilantro sauce). It may be hard for younger generations to believe (because 47 is soooo old), but sriracha, salsa and banana ketchup haven’t always been standard condiments. (OK, so banana ketchup hasn’t really made it out of Puerto Rico – and probably for good reasons.) So how do you turn gastronomic diversity into a blog post about Independence Day?

And then I came across this article about food, culture and the 4th of July that had been published several years ago by Michele Kayal for NPR (

I’ve always found it mildly ironic (and comedic) that on the day we celebrate our independence (America!) we are cooking hamburgers (German) and hotdogs (also known as frankfurters – German) and drinking beer (originated in Mesopotamia) and shooting off fireworks (China). Perhaps the most poignant line in this article is by barbecue expert Steven Raichlen, “But we have this wonderful gift, because we’re a nation of immigrants, to embrace foods and make them our own.”

Happy Independence Day!

Crazy Busy

26 Jun

Here’s a little something to ponder as we begin another “crazy busy” week:
Lazy: A Manifesto

I discovered this essay in “Tools of Titans” by Tim Ferris and is excerpted from the book “We Learn Nothing” by Tim Kreider. I also recommend Tim Ferris’s book “The 4-Hour Workweek” for tips on making your life less “busy”.

Busting Small Business Myths

16 Jun

I was turned on to this blog post (and to the No More Startup Myths blog) by another small business counselor and I wanted to share it with you…

Your time is a limited resource, use it wisely…

Using Improv to Improve Sales

12 Jun

As a small business counselor I’m often asked, “How do I increase my sales?” The short and simple answer is to improve your sales technique. And one of the best “sales” books I have come across is To Sell Is Human by Daniel H. Pink.

Everybody sells, but not everybody sells well. While the business of sales may have changed drastically in the past 20years – where we can research and buy just about any product online – 1 in 9 workers remain in sales (amounting to over 15 million people). And the rest of us are also selling – not just products and services – but ideas and techniques. We are pitching, persuading and negotiating on a daily basis to our bosses, co-workers, spouses and even our children. In fact, a study Pink commissioned showed that we spend 40 percent of our work time “selling” something.

Another reason we are all in sales is because the workforce has changed. With the rise in small businesses and startups – thanks to innovations like eBay, Etsy, and Apple’s app store – more employees wear more and different hats, including a sales hat. Even jobs at large companies are broader in scope and require some degree of selling – think of the intrapreneur (an employee of a large corporation who is given freedom and financial support to create new products, services, systems, etc., and does not have to follow the usual routines or protocols). And the growing fields of education and health services (the largest job sector in the US economy) are all about selling: convincing students to enroll, attend classes and pay attention; or getting patients to take their medication and follow through with treatments.

Think selling is “slimy”? – Pink recommends overcoming the negative impressions of selling by applying the ABCs: Attunement, Buoyancy and Clarity. More importantly, he recommends using improvisational techniques to build your confidence and make your interactions more productive:

• Hear Offers – “Once we listen in this new, more intimate way, we begin hearing things we might have missed. And if we listen this way during our efforts to move others, we quickly realize that what seem outwardly like objections are often offers in disguise”.

• Say “Yes and” – “Instead of swirling downward into frustration, ‘Yes and’ spirals upward toward possibility. When you stop you’ve got a set of options, not a sense of futility”.

• Make Your Partner Look Good – “Today, if you make people look bad, they can tell the world. But if you make people look good, they can also tell the world”.

Improv is a form of storytelling that revels in off-the-cuff honesty. As a substitute to prepared public speaking, it’s unconventional and free-flowing, and delivers imagination and laughter. And, there’s a lot that it can do for your confidence and to help you loosen up. And the benefits don’t end there. Improv can help you be more dynamic, more positive, more easily understood by clients, a better teammate, and, in so many words, much better at sales.

Curious what Improv is like? Check out the Armed Services Arts Partnership (ASAP, no not THAT ASAP) – which was founded in May 2015 to empower Veterans, service members, and military family members to thrive in their communities through arts classes, performances, and partnerships. ASAP focuses on promoting artistic expression, skill-development, and camaraderie through classes in Improv, stand-up comedy, storytelling and creative writing. ASAP then partners with local colleges, arts organizations and performance venues to offer its graduates continuous opportunities for artistic and personal growth. In the process, ASAP provides participants with transferable life skills, a renewed sense of purpose and identity, and healing benefits, and leverages the arts to strengthen ties between veterans and their communities. Learn more at

4 Pages Every Website Needs

4 May

website buildingSeveral of my followers* have pointed out that back in January (5 Things You Can Do (This Week) To Improve Your Business – 2017 Edition) I promised to post the 4 pages every website needs. So here goes:

First, let me say that I am a recent convert to the use of social media – I’m an introvert and don’t like to share – but the ability to disseminate information via the web is undeniable. And for small businesses, this power is invaluable – if used properly.

At a minimum, your website should contain 1) an dynamic Homepage that highlights your product(s) and/or service(s) & value to the customer, 2) an About Us page that conveys your story (and why you got into business), 3) a Content page that features customer testimonies, videos and even a blog (you can combine the Homepage and Content page as long as it doesn’t become too “busy”), and 4) a Contact Us page so people can reach you.

As you grow and scale your business you may need to add other features (real-time customer service, online ordering or reservations, account management, etc) but these 4 pages should suffice to get you started.

And you can get a bare-bones (mobile-optimized) website up and running quickly and inexpensively using services such as Wix, Squarespaces or weebly. (

For a step-by-step guide to building your website, check out this article from PC Magazine:,2817,2484510,00.asp

* THANK YOU to all 739 of you for following my humble little blog!

10 “Must Read” Books for Small Business Owners – Revised & Expanded!

2 May

business books imageTo be an entrepreneur means being a lifetime learner. So here is my (revised and expanded) list of essential reads for every small business owner – whether you are a first-timer or a serial entrepreneur:

  1. The Happiness of Pursuit by Chris Guillebeau – Demonstrates how to find meaning and purpose by committing to a life-changing project or quest (or starting a business) and explains how to find fulfillment through physical journeys, artistic enterprises, philanthropic endeavors or political activities.
  2. Grit by Angela Duckworth – “One characteristic emerged as a significant predictor of success. And it wasn’t social intelligence. It wasn’t good looks, physical health, and it wasn’t IQ. It was grit.”
  3. The Startup Checklist by David Rose – A thoughtful and comprehensive checklist to help launch a new business (or to kick-start your existing business).
  4. Little Bets by Peter Sims – Little bets are a low-risk way to explore, develop and test an idea.
  5. A Whole New Mind by Dan Pink – Why it’s important for business owners to engage both the left-brain (sequential, textual, literal, analytic, and logical) and the right-brain (simultaneous, contextual, metaphorical, aesthetic, and affective).
  6. Messy by Tim Harford – Learn about the unexpected connections between creativity and mess; understand why unexpected changes of plans, unfamiliar people, and unforeseen events can help generate new ideas and opportunities as they make you anxious and angry; and come to appreciate that the human inclination for tidiness – in our personal and professional lives, online, even in children’s play – can mask deep and debilitating fragility that keep us from innovation.
  7. Contagious by Jonah Berger – Discover how six basic principles can help your business idea spread and stick.
  8. Raising Capital by Andrew J. Sherman – The A to Z guide on options for funding.
  9. Getting to Yes by Roger Fisher, William L. Ury and Bruce Patton – The classic guide to effective negotiations by creating win-win situations.
  10. Tools of Titans by Tim Ferris – My daily inspiration with tools and tricks of the trade for whatever situation you face.